So You Want to Write a Book: Do You Need a Book Content Developer, a Book Coach, or a Ghostwriter?

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I meet a lot of people who tell me they want to write a book, and I get it. We all have stories and ideas that desperately want to find their way outside us and into the hearts and minds of others. When we feel this impulse, I believe it’s our life force wanting to express itself. And I believe that when we suppress that impulse, we harm ourselves physically, mentally, emotionally, and spiritually.

But do I think everyone ought to write a book? Not necessarily.

This may come as a surprise to those who know me and know what I do. For about two decades, I’ve been helping other people get their words on the page—first, for many years, with college students with whom I still work, and more recently in the past couple of years, with private coaching clients.

The first truth is this: Not everyone has the time or truly—deep in their soul—wants to make the time to write a book. They want to have a book with their name on it.

The second truth is this: not everyone is cut out for writing a book.

It takes an immense amount of resolve to build a writing practice from the ground up, let alone to maintain it. It also takes consistent time and effort to learn how to write. Everyone has a unique learning curve, and for some, it’s a tall order. There’s no shame in that!

Not having the time, not wanting to make the time, and not knowing how to write well are legitimate reasons for not writing. I do believe that most people can learn to write and write well, but the time and commitment it would take to get to that point and truly making just that phase of the process a primary focus in a life already filled to the brim with people, activities, and commitments is not reasonable for many people.

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I’m a very DIY person. I like to learn everything about everything (this is also a symptom of being a writer.) But long ago, I embraced the reality that there just aren’t enough hours in the day for me to learn everything about everything and implement it all well.

I could learn how to do my own taxes. When I owned a car, I could have learned how to change the oil and the brakes. But I chose not to because I figured the money I spent hiring skilled professionals who can do these tasks well and quickly would, by far, override all the hours it would take me to learn how to do them, then feebly implement them many times over until I got it right.

It may sound like I’m discouraging you from writing your book. I’m not! I do believe we all have meaningful stories and brilliant ideas the world needs to experience and know about. I also believe that some people can write books and some people can’t. The reasons are many, and like I said before, there’s no shame in that. It’s a reality of life. (I can’t compose a song, cook an exquisite gourmet meal, or create a breathtaking sculpture from marble, either. I could decide that I want to focus all my energies in any one of these areas and likely make some decent headway, but I choose not to. I’d rather save my energetic and time bandwidths for other things. Life is only so long.)

So, how do we rectify this double bind of satisfying the impulse to write a book and, in some cases, not being able to? The first step is to get clear about how collaborative the project of writing a book is and then deciding—for your personal situation (lifestyle, life commitments, and budget)—when you need to reach out and hire an expert to help you.

To help you make informed decisions about the kind of help you might need to get a fully written book in hand, here’s a breakdown of the kind of help you can expect.

Some people have a big idea but feel clueless about where to begin. They need help parsing their big idea into smaller, more manageable, pieces and zeroing in on the theme, focus, and structure of the book. These people need a book content developer.

What working with a book content developer looks like in practice
When I help clients develop the content for their book, this usually consists of a focused chunk of time (half-day or full-day meeting)—a VIP Day. I walk them through a process to sort out their idea into manageable parts. We also determine a structure for the book, and we determine a timeline. The client walks away with a solid plan to get started and keep moving forward. Being motivated and honoring deadlines is up to them.

Hiring a content developer is a good option for focused self-starters who are on a mission. These people are good at setting a goal, staying focused, and not getting distracted by shiny objects along the way. They understand this is a period in their life they’re committing to, and they know they can do it.

(I also offer one-off, one-hour sessions for check-ins if/when needed after the content development meeting, so clients aren’t adrift on a lifeboat in the middle of the ocean alone.)

Some people need help staying focused and motivated and getting feedback along the way (after they’ve gotten help developing their content). They may also need help with the mechanics of writing. These people need a book coach.

What working with a book coach looks like in practice
When I serve as book coach to clients, we go through the book content development stage, then we stay connected. The length of time can vary, depending on the genre. The least time-consuming books (don’t misunderstand… all books are time-consuming) are non-fiction books that feature a method, process, or program created by an author, entrepreneur, or business owner. Memoirs can be open-ended, depending on how much perspective the author has about the life events they’re writing about. (Writing any book is emotionally transformative, and memoirs are highly so. Sometimes memoirists encounter surprise emotional blocks, which can slow down the writing.) Novels can be even more open-ended than memoirs (and just as emotionally transformative) because characters shift and change and/or the author has new insights along the way.

Hiring a book coach is a good option for those who need the support of knowing they have a person who is “expecting” pages from them on a monthly basis. This keeps them accountable and honoring deadlines. They also benefit from constructive feedback to help them re-set their sails along the way.

Some people want to get their stories and ideas onto the page, and the most important goal is to have a book with their name on it and/or to get their story or idea outside themselves. These people need a ghostwriter.

What working with a ghostwriter looks like in practice
Ghostwriting is a highly collaborative process wherein I conduct a series of interviews with the client and we stay in close contact throughout the writing of the book with chapter-by-chapter check-ins over a period of several months, the length depending on many factors. My goal is to truly know the client and how she experiences the world so I can write prose that matches her lived experience and her voice—so it sounds as if she wrote it. During the time we work together, I deliver one draft, she gives feedback, and I complete a full revision on the draft.

Hiring a ghostwriter is a good option for those who genuinely don’t have time or don’t want to make the time to write. They have gotten honest with themselves about the viability of staying the course and putting in the effort required to learn to write well so they can produce a quality book. They have weighed the money and time investments and know that having a book with their name on it is the most important goal. They don’t need or want to learn the process of writing a book.

Why many people are still compelled to write their own book
The reality is that none of these avenues I mention above is free. A VIP Day (book content development) is the most affordable of the three, with coaching next, and ghostwriting the costliest. For some people, the financial investment prevents them from hiring a professional to help them ensure they start off well and stay the course.

Also, opening your life up to another person, sharing your stories and ideas, and turning over your voice to them requires immense trust. It’s a leap of faith, and for some, it feels “easier” and “safer” to go it alone.

I understand the impulse to write a book, to let your voice be heard, to have a legacy to leave behind, even if it’s solely for your family. In fact, I do what I do because I believe the practice of sharing meaningful stories and brilliant ideas can create change and heal the world.

For this reason, I do what I can to provide help and encouragement to people who want to—or feel they have to—go it “alone.” My Conjuring Clarity course offers all the essentials you need to get your book started so you can make progress. Part 1 (always COMPLIMENTARY) walks you through the planning and scheduling stages. It also helps you examine your writing mindset and walks you through a commitment process—all phases I take my clients through. Part 2 gets into the nitty gritty of setting the foundation for your book and getting started with a clear focus in mind.

If you’re ready to begin, learn more about the Conjuring Clarity course here. Get Part 1 at no cost and see what it does for you before you invest in Part 2 (which is very affordable—because I sincerely want to help you with your book!)

No matter the route you choose, as always… I’m sending you mad writing mojo.

Happy writing!


Please leave a comment below… what do you most need help with to get your book started or keep it moving forward?


Planning for the magic: don’t wait for inspiration to write your book!

Conjuring Clarity

I meet SO many people who want to write a book, and as I always say during my talks about writing and in my own writing, when we have the impulse to write a book, or to undertake any creative endeavor, it’s our life force wanting to breathe, expand, and express itself. This is how we thrive.

To stifle it and hold it inside, I believe, harms us. It affects our mental, emotional, physical, and spiritual health, which, in turn, affects those around us.

Can you imagine a world where people have the time and space to creatively express themselves? I can… that’s why I’m so passionate about helping people write.

I use the word “magic” a lot when I talk and write about the writing process. The magic doesn’t just happen, though… we have to create the space to allow it to happen. The magic happens AFTER we start getting words on the page.

After working with private clients for awhile now, I’ve discovered that there are some steps we need to address before the work can begin.

The first two are planning and scheduling. 

Planning is taking a big, broad, comprehensive look at our lives and anticipating what might interfere with our progress. In my Conjuring Clarity course, we project and imagine blocks and obstacles BEFORE they happen, and we create solutions to head them off at the pass. Sometimes this requires changing habits and negotiating – even letting go of – behaviors that have become unwittingly routine but do nothing to help us achieve our goal.

Scheduling is simply the act of carving out the time and putting it on a calendar. This may seem like a no-brainer, but there’s an art to calendaring, and I’m always working to refine my approach. In Conjuring Clarity we also talk about which kind of scheduling and calendaring are best for you (digital, analog, or a combination of both) and how to find a system the will actually help you accomplish your goals.

I use both digital and analog calendaring.
  • Google Calendar for ALL my appointments and meetings – even those with myself (because I look at it every day, and it sends me reminders and syncs with my phone)
  • An analog planner for a monthly and weekly breakdown of my appointments (because I can write notes to myself there, and when I write something by hand, I remember it – science has proven this again and again)
  • A digital list-making system for detailed daily planning – Notes or Stickies apps – both are free and sync with my phone (because I organize my days in two-hour chunks of time, and these give me an unlimited amount of space for this)

Honestly, I get giddy when I get a new planner – filling up all that empty space with possibilities fuels my urge to bring my ideas to fruition and almost always guarantees I’ll follow through. (It’s also a fun, relaxing task I can do while I watch TV.) I love breaking my big-picture visions down into manageable steps and tasks. And in the first two modules of Conjuring Clarity, this is exactly what we do.

With this in mind, I have a few planners I want to recommend* because as we get closer to 2020, I’m guessing many of you will be setting intentions to start and/or complete projects that matter to you.


Good Busy Planner offers weekly, monthly, and quarterly
layouts for different views of your goals. There’s also space to discover and assess goals, as well as a really cool mind map
type system for creating action plans.



Passion Planner made its debut in 2012 when Angelia Trinidad finished grad school and had no idea how to move on to the next phase of life. Passion Planner was her remedy, and it’s evolved into a phenomenon and a community. It has a simple, polished aesthetic and comes in a variety of sizes and colors, both dated and undated. It’s packed with pages and spaces to envision and dream, plan, reflect, and distill tasks. Learn more about the Passion Planner movement here.


This Bullet Dot Journal by Vivid Scribbles is excellent for creatives who prefer a list-making approach to planning and scheduling with an artistic flair. If you like journaling and doodling, this is likely a good one for you.



And here’s the one I bought… by Frasukis. The price was right, and I like its simplicity, its generous two-page monthly and yearly layouts, and its blank pages in the back for my manic note taking. Its ample yet thin. And its blue. 🙂



*I receive no discount, kickback, or benefit by recommending these planners.

Let’s allow the magic to happen.

What and how are you planning for 2020?

I’m sending you mad writing mojo…Happy writing,


Writer as Shaman: 7 Ways Stories Will Change Your Life and Heal the World

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Twenty-five years ago, I started writing a novel, and the process of developing the main character and her story world created a crack in my psyche and changed my life forever. I was taken through my own dark night of the soul, which led – gratefully – to my spiritual transformation. Since then, I have been on a spiritual path, have viewed my creative writing practice as a spiritual practice, and have devoted myself and my life to embracing the power of story.

While writers have probably always had an innate sense that stories heal, science has proven the benefits of story in our lives – in both the writing and reading of fiction and non-fiction. Stories are a human need. We crave them. We tell them. Every day. Stories are not only healing to the writer. They carry the power to heal readers and the world at large, as well.

For the Writer

1 – Evoking your imagination while writing a story can lead to improved brain capacity and ease of being in the world.

  • Using your imagination can improve your problem-solving skills. By troubleshooting a character’s obstacles as she attempts to attain her primary desire, you can become more creative in troubleshooting and solving your own.
  • Using your imagination can improve your memory. Engaging your imagination creates more neurons in your brain, which leads to better brain function and retaining information.
  • Using your imagination can improve your relationships and social interactions. By empathizing with your characters’ problems, you’ll become more aware of the day-to-day struggles of your fellow humans, thus allowing you to be more empathetic in general.

2 – Using the process of amalgamation, which is the act of consciously or unconsciously blending real-life people and events with imaginary people and events for the sake of storytelling, allows us to resolve events from the past.

  • Recounting stories from our personal past can help us make meaning of what was. By remembering a past event from an older, more experienced – or simply different – perspective can give us a sense of personal power.
  • Creating a re-telling of a past event and imagining what could have been can also give us a sense of personal power. This is not about denying reality or naively wishing a situation had been different, but more about reframing the story to achieve a sense of redemption or inner harmony.
  • Using creative license to write about anything from a past personal event to a current cultural phenomenon and creating a fictional story with a positive outcome can give us hope. There is something immensely powerful in being able to imagine a world where change and growth are possible. Believing in a better world and doing what we can to create it helps us find peace in the moment while continuing to put one foot in front of the other with a sense of personal agency toward the project of human evolution.

3 – Through the process of deep character development, we come to understand ourselves on a much deeper level. By creating characters who come off the page and behave like real people rather than flat, cardboard caricatures or stereotypes and getting beneath their skins to examine their true motivations, pains, and fears, we can’t help but do this better for ourselves. Thus, writing stories leads to greater self-awareness and advances us along our paths of personal evolution.

For the Reader

4 – Reading stories gives us a healthy escape from everyday life. Whether we read a memoir about someone’s experience growing up in a small rural community or a fantasy novel about a young woman with superpowers, the descriptions that build the story world evoke our imaginations and bring us the same benefits realized by the writer mentioned above. As Stephen King once wrote, “Description begins in the writer’s imagination, but should finish in the reader’s.” Reading stories quiets our minds, much the same way meditation does.

5 – Reading stories – in particular, literature – leads to greater levels of empathy. By riding along beside a character through the ups and downs of his quest to achieve his goal and through the mistakes he makes along the way, we become softened to the struggle of what it means to be human, which allows us to more readily accept and embrace struggle and imperfection in others.

6 – Reading stories can lead to greater human connection. When a reader witnesses an experience like their own, they know they’re not alone in the world, that their life isn’t as taboo as they may think or feel, and through this, they can experience validation, and ultimately, a feeling of connection.

For the World

7 – When writers and readers experience the benefits of story, it up-levels their positive presence in the world. Writing and reading both bring numerous benefits, probably the most far-reaching of which is a greater understanding of the human condition. This understanding can elicit more compassion, more empathy, and ultimately, more peace in the world.

English writer, Alan Moore, known for Watchmen and V for Vendetta, among many others, believes writers are modern day shamans. He describes the magic they work as the alchemical process of manipulating symbols, words, or images, to create story worlds into which readers can enter and experience changes in consciousness.

This journey into story worlds – ours and others’ – allow us to clear our minds. It serves as a salve to our hearts and an elixir to our spirits and souls. If you’re looking for creative ways to further your evolution as a human on earth in this lifetime, embrace the power of story. Write your stories. Share them. And read the stories of others.

We all have stories to tell. What’s yours?

Your Life as Fodder – Or How to Grow a Story

So often I hear people say they want to write but they struggle coming up with ideas. That they feel compelled to write at all tells me they already have ideas. It could be that they just don’t know how to get them outside themselves (remember the jar full of frenzied bees?). Or maybe they don’t know how to transform their ideas into a story and execute it. Or maybe they don’t believe anyone would care to read what they have to say. To all of that, I say this…

First of all, believe in yourself. (You can do it!) Second of all, you’d be surprised at the difference sharing your story can make for another person. (Really.) And third of all, if you really believe you’re out of ideas, simply look to your own life and go from there. (Your life is magical, mystical source of fodder.)

I’m not saying that you ought to write personal essay (unless that’s what you want to do) but that you can take snippets from your life and turn them into fictional stories. Treat those snippets like seeds that you can plant (put them on the page – just get them out of your head – and see what starts to sprout), water (stay with it, tend it, and add what’s needed – trust yourself to know), and prune (edit, cut, and relocate). When you commit to the growth of a story, it will grow.

Here are a few examples of events, phases, facets of my life that I can use to create fictional stories…

  • I had always wanted to experience living in an apartment building and managing it for the benefit of free rent. My personal story didn’t quite go that way – I managed SEVEN buildings (while working two other jobs), and I got a measly $250/month credit on my rent. My romantic fantasy became a horrible reality – the worst job I’ve ever had. (And that’s saying something.)

    Upper management was difficult to work with due to systemic dysfunction and a total lack of awareness that change was needed. One person, in particular – the Assistant General Manager with a bull-in-a-china-shop presence who perpetually, even angrily, chomped on a big wad of gum – was consistently rude and dismissive – even cruel. To me. I worked non-stop with no one to give me a break (even though they “sold” the job as one with TONS of flexibility – they lied). Some residents were demanding and rude. Some were lovely. The building was a “charming” old one in downtown and fraught with problems. I also got up close and personal with the homeless problem in ways I wouldn’t wish on anyone. I saw the underbelly of humanity.

    I moved into the apartment of the previous, beloved maintenance man who had died just a few months before. Management neglected to tell me he died in the apartment (until I asked). But it all worked out because he left a calming presence in the space. And the maintenance and painting crews were fun guys and treated me well. They were, by far, the best part of the job. Think a Raymond Carver-esque short story.

  • Just before taking the manager job at the apartments, I lived in an artists’ community. Sounds cool, right? It wasn’t. Rampant disregard for authority by residents who were underdeveloped emotionally and mentally, partially due to the enabling of the manager who was a lovely person as a person I’d want to know outside that context. You can bet that, someday, the people I met there will wind up in a screenplay, as will the four sane people I also met there. Think One Flew Over the Cuckoo’s Nest with art and lots of weed and alcohol.

  • When I was 11, I came home from school one day. My grandma was there, as usual, and I could tell she had been crying. When I asked her why, she stalled, but I eventually learned that when she arrived at our house that day, she found a note on the kitchen table – It was a narrow sliver of torn, lined paper, just wide enough to accommodate two sentences – from my dad saying he was leaving us. I remember immediately going to my parents’ bedroom closet to find his half of the closet empty except for the several naked dangling hangers. The image of that emptiness was seared into my brain and serves as a metaphor for the emptiness his decision made in my life. While I long ago came to terms with that period of my life, it’s an image I can use to tell a story about family, selfishness, grief, infidelity, insanity, growing up too soon, strength, and more. Think a Joyce Carol Oates-esque short story.

So, if you’re compelled to write a story but can’t think of what to write, take some time to scan through your life and all the experiences you’ve had. You’ll find more ideas than you can handle. To start, make three lists:

  • Events/phases – like my working as a manager or living in an artists’ community
  • People – like the brutal Assistant General Manager or the uplifting maintenance crew and painters at the management company, or the enabling but very likeable Manager and “crazy” residents at the artists’ community
  • Images/objects – like the image of my parents’ half-empty closet and all those meager empty hangers

If you’d rather not write about yourself and your life, spin off from one small thing from your life and see what happens. The truth is… we can tell more truths about humanity through fiction than we can through writing from our life experience, anyway. So free yourself up. Draw from your life, then let your imagination take over. Not only will it free you up, but you also won’t have to concern yourself with being called out on “the facts.”

Give it a try and let me know what you come up with in the comments below.

Sending you mad writing mojo…

The reason you aren’t writing #4

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Imagine a bunch of bumble bees in a jar. The lid’s closed tight, and they want OUT. Frenzied, ricocheting, banging off the sides of the glass, slamming into each other. Getting more and more agitated.

This is your brain when you have TOO MANY ideas and thoughts. This is what happens when you hang on to those thoughts and ideas, thinking you can write it out in your mind, thinking you can figure it all out and have it all in order when you “have time” to get it all on the page.

The truth is, you won’t figure it out UNTIL you get what’s in there onto the page. So set the angry bees free, and do a word dump.

This may very well be my favorite phase of writing. It’s when I get to take all those crazy, frenzied, non-stop, LOUD thoughts in my head and purge them. Word dumping is similar to freewriting, but word dumping is more conscious.

Unload onto the page or screen (keyboard is a-okay for this process) every thought that comes to you about your character, story, scene, or plot without worrying that it makes sense, connects in any meaningful way, or has anything to do with your current plot or character trajectory.

Just get it all out. You can shape it later, much like a potter or a sculptor would. (I know, I’m mixing my metaphors… But you get what I’m getting at. Set the bees free, then throw the clay. All right?!) When a potter sits down at her wheel to start a new piece, she knows that a bowl or a vase or a cup won’t magically appear. She must first throw the clay to have something to work with.

Likewise, Taoists believe that a sculpture already exists in a block of marble and it’s the sculptor’s job to remove what isn’t needed. Get your thoughts outside yourself; then and only then will you be able to know what you’re working with and what you don’t need.

Set the timer for 10 minutes, and go.

Begin your writing exercise with the following phrase.

The thing I love most about my main character is _________________.

Let me know how it goes in the comments!

Sending you mad writing mojo…